+ CLIENT WORK: University of Michigan Alumni Association (AAUM)
(Email Redesign)
Morfia breaks into the big 10 with this project! The University of Michigan Alumni Association sends out 100's of thousands of emails a month to alumni members, current students and other types of subscribers. They originally hired Morfia Design for a small production job but we pitched a redesign of all of their E-True Blue mailers and they loved our idea!
Branding:
We stayed very strictly with their wide known school colors or maize
and blue and put the AAUM logo in a prominent position that works with
the rest of the composition.
New Navigation Element and Style Redesign:
The mailer needed a navigational element for each mailing group. Because
it needed to be updated easily, Morfia Design implemented a bold,
easy-to-read html layout.
The overall layout needed some modernization and a slight organizational cleanup. Using only html assets and bold coloring, we created a mailer that promotes the U of M spirit while offering useful information in an organized fashion.