+ CLIENT WORK: Icing By Claires
(Website Design, Branding)
Fun and trendy fashion line The Icing By Claires branches off on it's own! Originally, The Icing was a part of the Claires.com site but due to it's growth and popularity, Claires decided to create a look and feel specifically for it.
Branding:
Persistant Cookie (a project management firm working directly with Claires)
hired Morfia Design to create a unique and stylish look for the new
Icing website. It's geared toward an older audience than claires and
needed a tone that was more sophisticated and chic.
Interactive and module-based
The Icing site is completely interactive with trends and style pages
that are updated every month, rotating animated homepages, a horoscopes
section and a downloads page. The site was designed to me module-based
so that the client can update each section in-house. While most of
the site is currently done in house, Morfia Design is responsible for
all homepage design updates and monthly calendars as well as the occasional
style tweak in other sections.