+ CLIENT WORK: Pixelgirl Shop
(Website Redesign, E-commerce, Marketing, Branding)
Totally Overhauled!
Pixelgirl
Shop, a cool indie business that sells great items by artists from around
the world
needed a complete redesign to accomodate it's growth! Business tripling
within 1 year meant that a new, more efficent shopping cart be put into
effect. Also, because of the expansion, the design needed to be clean
and easy to navigate through. Items like a search feature, wishlist capability
and coupon codes make shopping MUCH easier! Backend items like inventory
and order tracking help the company keep up with the orders flowing
in.
Branding:
"Let the products speak for themselves!" That's what Morfia Design used
as inspiration for their layout. The awesome products were put on white
backgrounds and placed into a tightly organized and open space. This
allowed the viewing to be clean and fun to shop in. Also, it gave Pixelgirl
Shop that higher-end professional feel that it lacked before.
Marketing
Things like great photos, excellent ads and email newsletters help to
bring in the traffic and to keep the customers coming back for cool
handmade goodies they LOVE!